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The concept of blogging appeared in the 1990's as a social network providing a means of two way communication. Today it is one of the most explosive and easiest ways to make money in affiliate marketing. Blogs, as an advertising media, continue to be considered as a non-mainstream online advertising media and that is to your advantage as an affiliate marketer.

Why? If you are just jumping aboard the world of blogging and affiliate marketing you are at the merging point of an evergreen advertising media and can capitalize on the earning potential.

The blogging environment allows you to have tremendous traffic potential with little effort, expose your product to thousands of viewers and have an open dialog with them.

Having an open dialog with potential buyers allows the blogger to increase the comfort level by addressing questions up front. Of course that means increased conversion rates and customer relations.

One of the important aspects of blogging is that it gives off the impression that you, as the blogger, are a real person. The mechanics of the web and the fear of being scammed are often lessened to a greater degree.

The personal communication provides a means to take away the stigma of an impersonal approach that a traditional website could project. An added value of having a blog presence and focusing on affiliate marketing you can capture live testimonies much more easily. The visitors to your blog cannot only communicate with you but among themselves if you have your blog setup to allow that feature.

Making use of blogs as an Internet marketing tool is easier than you think. It is by far one of the easiest ways to create a web presence for yourself, your business or for your family for that matter.

Blogging does not require any special skills or software. It can be done by a no frills method. You do need a computer, an Internet connection and the passion for taking action to create your blog entries.

Your blog entries, also known as posts (content) should be focused on sharing and expressing your ideas around a specific product offer or niche.

Another benefit of utilizing a blog in affiliate marketing is that you can easily build creditability for yourself as a marketer without the financial overhead of a traditional business or website costs.

Youll quickly be identified as an expert in the niche you settle into and market. The consequence of course is that you build a readership following which drives a consistent traffic flow to your blog.

By using subscription and asking for your readerships e-mail addresses, you can build a list that allows you to have a warm target market for other similar affiliate products that you may consider presenting.

Of course, subscription carries a responsibility of protecting the readers e-mail addresses. Remember to always be respectful of the readers personal information. You want to earn their trust and respect.

Using a blog in affiliate marketing also allows you to have a deeper understanding of their needs and desires. You can open a simple two way dialog that will provide you with a wealth of information to determine if your product meets their needs, wants and if the price range is appropriate to their expectations.

By using RSS you have the ability to further enhance the readers interest and their attention. Adding RSS feeds of various supporting information of interest to the niche you are marketing will increase the readers frequency of return.

Weather you are just getting starting in affiliate marketing or are a seasoned pro, adding a blog or blogs to your marketing effort will increase your effectiveness and your bottom line sales.

Libby Campbell

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