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There is no doubt that blogging is becoming a big business, but this not simply because of the amount of people out there looking for a place to rant-though that is part of it! The use of blogs is big amongst those in business because it's an effective way to market and it is proven to increase traffic thanks to helping your company's site rise in the rankings of search engines like Google, Yahoo, etc.

Blogs can be used in several ways when it comes to marketing. You should create one of your own; this can be done either on another page on your own website or by enlisting the services of one of the blog hosts out there such as Wordpress or Blogger. Blogs can be created on sites like this for free, though you can purchase the option of better packages and services. Once you have set up your blog, it's time to create! This is often used as a slightly less formal compliment to your site, so rather than filling it with technical jargon and products, you write about things of interest to your customers. Things like articles on helpful topics, interesting facts, industry news; these are all things that would be ideal for a blog. Make sure to use relevant keywords and include several links to your main website or homepage as well.

Another great way to use blogs to increase your sales thanks to upping the amount of traffic you get is to create a link list. This is simply done by contacting bloggers of sites that are somehow related to your line of business and requesting a link exchange. You add a link to their blog on your blog and they do the same for you. This opens you up to traffic from their site-a.k.a. a new audience-while your visitors get to enjoy the helpful links that you have added. See, blogging is not only fun, but quite effective! Get blogging!

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Because of the way blogs are structures and how they work, sometimes, it can be said that Search Engine Optimization (SEO) for blogs is one step further than websites. While most of these techniques eventually also require a some tweaking, blogs need to be tweaked from a systems perspective - one single change to the blog template will affect all the individual posts.

Here are three points you will want to implement on your WordPress blog, to get it better optimized for search engines.

1. Change your permalink structure

The WordPress default installation has a permalink URL that goes something like http://www.myblog.com/?p=123. While Google does let pagerank flow into single parameter URLs like this, a more optimized permalink URL would go by the structure of http://www.myblog.com/category-name/post-name/

The reason for this is because if you are writing for SEO, you would most probably have keywords in your post title, and WordPress uses the post title to generate the post slug. Using this permalink format would result in the permalink URL with keywords embedded within.

2. Customize the page title to change for each post

The default WordPress title format for individual post puts emphasis on the blog name, putting the blog name before the post title. However, from an SEO perspective, it would be wise to have a different title for each page (post) in the website, therefore, tweak your single.php file, and make sure you change your title for the page to be something that emphasizes the post title first, before displaying the blog title. The blog title is already used for the home page!

3. Get more inbound links by commenting on other blogs

One of the best ways to automatically get an inbound link to your blog is to go ahead, search technorati for blogs that are relevant to you, and then start posting valuable comments on these blogs. In fact, this does not only help you get an inbound link, potentially raising your page rank, but if your comment is valuable, readers of the other blog would also want to drop by your blog as they read the comment.

4. Modify your template to ensure proper use of header tags

Unfortunately, but true, most templates featured on the web are built only with aesthetic appeal in mind. Designers who work out the templates use CSS classes to tweak the look and feel of the site. However, what search engines see eventually is the underlying HTML. Make use of the header tags H1 to H6 to properly emphasize and show the hierarchy of information in the site.

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