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If youre marketing yourself over the internet, there are a variety of tools you need to have. An email list, a means of sending bulk email, and a web site are three of the first that people consider. But you also need to be blogging. Heres why:

Everyone can blog. Everyone and anyone can blog. It takes only a few minutes to set one up using online tools like www.blogging.com or www.blogger.com and many sources of blog site management are free!

Search Engines really love blogs. Blogs are content rich. Search engines and most everybody else love content. Having a blog is a good adjunct to your web-site pitch and a great way to boost search engine ratings.

Blogs are durable. Blogs are not read-once and trash, like email. A blog is an archive of content and remains available as long as you want it to. Blogging can be used in conjunction with email as a very effective marketing tool.

If its a blog, it isnt spam. Since blogs are not email, they cant be filtered or treated as spam. Moreover, they imply a certain degree of permission-based viewing. People are examining your blog because they want to because they are drawn to your content.

Blog content can be syndicated. This means that section of you blog can be made available to other sites or content providers to use. The use of RSS (real simple syndication) is one way of providing more exposure across many online platforms a great way of boosting traffic!

Theres a sixth reason, too. Blogging is fun. Its very satisfying to create a base of content about your avocation or business. Its a bit like being your own writer, publisher and retailer! So why wait, take the plunge into blogging today!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

There are two benefits to blogging. Better search engine optimization and increased profits.

It's a fact that blogging will increase your search engine optimization if you blog on a regular basis and submit your blog post to article directories.

The reason blogs improve your S.E.O. is because every time you update your blog, search engines send out what's called "spiders" and they crawl your blog. And every time they find new content on it, they make a note of it. So over time if you continually update your blog your search engine ranking will also increase.

But if your just updating your blog and not doing anything else your search engine rank will improve slowly. To substantially increase your S.E.O. and increase your traffic. Do keyword research and pick good keywords to title your blog post. Doing this will help search engines recognize the content of your blog.

After you do this the next step is to submit your new keyword optimized blog post to article directories with a link back to your blog. Every time you submit an article to article directories you create a backlink to your website. And search engines view blogs and websites with backlinks as being important. So it's good to build up a lot of backlinks, the more you have, the more important you are to search engines.

An added benefit of submitting articles to article directories is that website and blog owners go to them to find content for their sites. And there not allowed to change the content that they get from article directories so if they decide to use your article as content for there site. You just got another backlink and potentially more traffic to your site.

This extra traffic and better search engine optimization is what will lead you to making more profits.

To get started blogging visit - http://wordpress.org/